Foolproof is one of Europe’s leading experience design agencies, headquartered in London, with offices in Norwich and Singapore. Foolproof helps global brands design better, and more relevant, digital products and services for customers based on a deep understanding of consumer behaviour. Zensar is a leading digital solutions and technology services company that specialises in partnering with global industries on their Digital Transformation journeys. Technology Holdings was the exclusive advisor to Foolproof on the transaction.
With Foolproof’s leadership in experience design, and Zensar’s proven track record in digital transformation programs, Zensar is well positioned to be an end-to-end Digital Transformation partner for its clients. Foolproof also brings marquee clients across BFSI, Retail, High Technology and Oil & Gas segments into the Zensar fold. The addition of Foolproof’s 100 consultants, with knowledge and understanding in Strategy & Planning, Design Research, Design & Development and Creative Technologies will strengthen Zensar’s digital capabilities.
“Our rigorous approach to design using real customer insight to inform the design at every stage of the process, helps us deliver digital experience which create value for both our clients and their customers. Joining forces with Zensar will give us access to greater resources, and extends our global reach, to help us in our mission to positively impact the lives of millions of people around the world through great design”, said Peter Ballard, Partner at Foolproof.
Harsh Goenka, Chairman of RPG Enterprises and Zensar said, “Foolproof’s market leadership in experience design and the strong management team at its helm, are strategic to Zensar’s plan to increase market share in this increasingly pertinent space. The integrated proposition of the two companies will augment the value Zensar delivers to clients.”
Sandeep Kishore, Chief Executive Officer and Managing Director of Zensar said, “This acquisition fortifies Zensar’s digital offerings and furthers the company’s ability to work with Chief Marketing Officers and Chief Design Officers to improve outcomes for their customers, and to drive innovation through design. It helps sharpen our focus on delivering ´Return on Digital´ to our clients”